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How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
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Analytics: Keeping Score of Your Success
Do you know why sales get the big bucks? Because revenue can be directly attributed to their performance. Can marketing’s performance be tied to revenue? Finally, the answer is yes! Every marketer who...
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The Year of the Demand Factory™: 2015
The new year is upon us—and my single prediction for 2015 is that this will be THE YEAR that Marketing will be on center stage in the corporate limelight. After a decade of innovation in marketing...
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Rise of the Data Scientist
In the movie The Matrix, Tank is the skilled operator who stays in the ship , staring at the console all day and guiding Neo and the crew safely through the virtual world of the matrix: entry points,...
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Is Lead Nurturing Working For You? Why a Regular Nurture Audit can Provide...
Your marketing automation system can give you more metrics than you know what to do with, from email statistics to closed loop revenue reporting. You probably wonder whether your nurtures are actually...
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The Secret to More Effective Campaigns: Knowing Your Database
Getting to know your database may not sound like a fun time. . .but if you and your database become more closely acquainted, you’ll find that it’s an important ally in improving the effectiveness of...
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eBrief: Why Lead Nurturing Really Matters?
Lead nurturing is an ongoing, continual process. It’s not a one-shot deal, and every nurture is unique. Good nurtures are the opposite of shotgun-style marketing; they are carefully constructed with a...
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Four Steps To Success with Account-Based Nurturing
Traditional nurturing is all about the lead: focusing all your marketing energy on getting an individual interested in your product or service, then driving that person through the funnel to buy....
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RingCentral’s Lead Generation Guru Eric Lewis Explains How Technology is...
Technology is changing marketing, that’s for sure. And if you’ve been doing marketing for a while, you’ve seen the changes and their impact, and you’ve learned to leverage new technologies to improve...
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6 Things To Do NOW (to prepare for effective Lead Scoring in the future)
In a recent blog post, a fellow Account Director here at DemandGen, Angela Najab, talked about how to break your Demand Factory down into sections, in order to efficiently roll out its implementation...
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eBrief: Key Steps in Successful Lead Management
Today’s savvy marketers are taking automation principles from the industrial age and adapting them to the information age. By leveraging marketing automation systems, customer relationship management,...
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Four Elements of a Rock Solid Demand Factory
You’re not alone if you’re often wondering if your marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s...
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The 7 Food Groups of MarTech
Our global economy is in the midst of a dramatic transformation where digital marketing and ecommerce are overtaking traditional forms of marketing and selling. To keep pace with how buyers learn about...
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Transforming Yourself into a Modern Marketer
Marketing as we know it is in the midst of a massive transformation. Are you prepared for the new reality, and ready to enter the new age of Modern Marketing? Way back in 1898, American Sales and...
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How DemandGen Helped Boost Outbound Conversions by 40%
SITUATION Avalara helps businesses of all sizes achieve compliance with sales and excise tax, VAT and other transactional tax requirements. Avalara offers hundreds of pre-built connectors into leading...
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A True Lead Management Framework is More Than Just a “Funnel”
Among all of the different technology options, channels, tactics and strategies, a key tool for any company seems to fade into the background noise: a Lead Management Framework. Most companies will...
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David Lewis Named Most Inspiring Leaders in Sales Lead Generation
We’re proud to announce that DemandGen’s CEO David Lewis has been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management. David has been an innovator in digital marketing and wrote a...
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Building a Blueprint for the Demand Factory
Imagine going into a marketing department at a new company and creating a modern marketing Demand Factory from scratch. Where do you start? What do you focus on first? How do you get everyone you’re...
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Rekindling the Love Between Sales and Marketing
Alignment between Sales and Marketing is, in many ways, the Holy Grail of organizations striving to deliver an exceptional customer experience. Close alignment between the two teams ensures a deeper...
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